DACC’s IAM based platform will put data permissions and access management back into the hands of right participants in the digital media industry. DACC’s public chain will feature IAM at the infrastructure level, utilize IAM with data storage, and embed IAM into block creation. By treating the access to content, user, network data as a transaction, DACC’s platform allows for greater user sovereignty and control over their own creative content and their public social profile, reputation, and network data.Users can control access to their data, and users can determine how they charge users for the use of their data.