Empowr is introducing an open source cryptographic token, named empowr, which is envisioned as a general-purpose cryptocurrency for use in everyday physical and digital products and services. empowr will become the unit of account for all economic transactions within the empowr ecosystem. In character, empowr is a pure cryptocurrency of fixed supply. It is fractionally divisible. However, as described below, only a small portion of the currency supply will become liquid in the near future, as most of the supply is reserved for the empowr marketing and compensation engine. Like other cryptocurrencies, units of empowr are fungible and transferable, and they will be expected to trade on cryptocurrency exchanges.