Five Colors Coin aims to develop the new-generation blockchain-based payment platform for the online gaming industry. They are going to build FCC network on top of the Ethereum main net with the capability to handle a thousand of transactions per second and allow for trading across token/asset classes, largely backed by Ether.
The main benefits are lower fees compared to traditional transactions and an automated value distribution protocol acting as a mechanism of incentives and expressed in a system of smart contracts.